If you’re a small business or local brand looking to share content, chances are you’ve heard of Substack—the newsletter platform that lets you send posts straight to subscribers’ inboxes. But how does it stack up against publishing on your own website? Understanding the strengths and limitations of each will help you decide which approach—or combination—works best for your goals.
The Case for Substack
Substack’s biggest strength is its simplicity. You can set up an account, start writing, and have your content delivered directly to readers without dealing with hosting, coding, or complicated design. Because posts go straight to inboxes, you bypass social media algorithms and keep your audience engaged. Substack also encourages community interaction through comments and offers easy monetization if you ever want to create paid newsletters.
The tradeoff is flexibility. Substack’s templates limit how much you can customize your brand look and feel, and its discovery features are better suited for national or niche audiences than for local search. While Substack posts can show up in search results, they won’t strengthen your own website’s SEO or build long-term authority for your domain.
The Case for Your Own Website
Publishing on your own website gives you complete control over design, functionality, and branding. Every blog post you create lives on your domain, helping you build search engine visibility and attract organic traffic over time. You also own your content, your data, and your email list, which means you’re not dependent on another platform’s rules or algorithms.
Of course, a website requires more setup and maintenance. Hosting, security updates, and content management can be time-consuming without the right tools or a trusted partner. And while you can integrate an email service to reach subscribers, you’ll need to build that list yourself.
“Your website is your house. Social platforms—and email services—are rented space. Build your brand on land you own, but invite people in through channels you borrow.” -Ann Handley
How Substack and Your Website Work Together
The good news is you don’t have to choose between them. In fact, the most effective strategy often combines both. Use your website as the permanent home for cornerstone content that boosts SEO and reinforces your brand identity. Then use Substack to distribute that content directly to subscribers, adding personal updates, event news, or behind-the-scenes stories that keep your audience engaged.
By pairing the reach and immediacy of Substack with the long-term visibility and authority of your own website, you create a marketing approach that’s stronger than either platform on its own.
Ready to bring your content strategy to life?
Whether you want a high-impact website, a polished Substack newsletter, or a plan that blends both, kcDigitalNJ can help you craft and execute a strategy that reaches your audience and grows your brand.
Contact us today to start building a digital presence that works together—beautifully.